★★★★★ 4.9 / 5· 2,847 Reviews· All Natural· No Parabens· Hawaiian Made· Dermatologist Reviewed· Ships Worldwide
Build Your Routine
Your golden hour,
bottled.
Made in small batches with cold-pressed Kukui oil and Kona coffee extract. One bottle covers about a week of beach days.
4 FL OZShake WellExternal Use OnlyNo SPF
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3 Bottles · One-Time
was $119.85
$107.95
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Why Maui Babe
Sun-kissed, the natural way.
The Formula
Hawaiian ingredients. Real results.
Every drop is built around six ingredients that have been part of Hawaiian skincare for generations.
01
Kukui Nut Oil
Hawaii's sacred healing oil. Deep moisture, ancient ritual.
02
Kona Coffee Plant Extract
Antioxidant-rich, hand-harvested on the slopes of Mauna Loa.
03
Vitamins E, C & A
Triple antioxidant defense. Anti-aging. Brightening.
04
Aloe Vera
Soothes, hydrates, and locks your tan in for longer.
05
Potassium Iodide
Boosts your skin's natural melanin response to sunlight.
06
Light Mineral Oil
A silken, UV-maximizing barrier for an even, lasting tan.
The Ritual
Three steps to that glow.
1
Exfoliate
The night before, gently exfoliate. A clean canvas tans deeper and lasts longer.
2
Apply
Shake well, then apply Maui Babe generously to dry skin before sun exposure.
3
Glow
Reapply every 60 to 90 minutes. Tan naturally. Repeat tomorrow.
The Science
Backed by biology.
A formula refined since 1994 — designed to work with your skin's own melanin response.
2×
Faster tan vs. unassisted sun exposure
94%
Reported a deeper, more even color
0
Parabens, sulfates, synthetic dyes
1994
Crafted in Hawaii every year since
01
Absorb
Cold-pressed Kukui Nut Oil penetrates the upper layers of the skin, delivering deep hydration where tans fade fastest.
02
Activate
Kona Coffee polyphenols and Potassium Iodide gently stimulate your skin's natural melanin response under sunlight.
03
Defend
Vitamins E, C and A neutralize free radicals so your tan develops without the oxidative damage.
04
Lock In
Aloe Vera + mineral barrier seal moisture and tone, so your color stays rich for one to two weeks.
The Standard
What's not in it
matters too.
✕
No Parabens
✕
No Synthetic Fragrance
✕
No Artificial Dyes
✕
No Sulfates
✓
Cruelty Free
✓
Vegan Friendly
✓
Small Batch
✓
Reef Conscious
Real Customers
They're glowing. Literally.
★★★★★
“I have tried every tanning lotion on the market. Nothing else comes close. Two days at the beach and I looked like I had spent a month in the islands.”
Maya R.
Lahaina, HI
★★★★★
“My friend brought a bottle back from Maui and I have been obsessed ever since. It smells like vacation and gives me the deepest, most natural tan.”
Sophia L.
Santa Monica, CA
★★★★★
“This is the real deal. No streaks, no orange. Just a beautiful golden tan that lasts. My skin feels softer too. A new staple.”
Jordan K.
Miami, FL
2,847
Reviews
96%
Would Recommend
4.9★
Average Rating
40+
Countries
As Featured InVOGUEALLURETRAVEL + LEISUREBYRDIEWHO WHAT WEARCOSMOPOLITAN
FAQ
Everything you need to know.

Maui Babe Browning Lotion
$107.95 · 3 Bottles